When a clicked link or programmatic request invokes a web URI intent, the Android system tries each of the following actions, in sequential order, until the request succeeds:
Open the user’s preferred app that can handle the URI, if one is designated.
Open the only available app that can handle the URI.
Allow the user to select an app from a dialog.
You should add your website without HTTP or HTTPS in the analytic.xml file
Also you should add your short URL without HTTP or HTTPS in the analytic.xml file
After creating a new version of your app, you have to add a link from the Google console to support it.